Eat By Numbers: Sprinkles


By Nevin Martell

When you dine out, you might think about the ingredients that go into your food, but you probably don’t think about all the numbers that make your meal happen. Restaurants are filled with interesting figures that might not be apparent when you bite into an enticing entrée or take a sip of a signature cocktail, but they’re all around you.

This week, we get a sugar rush by hanging out with the glucose loving gang at Sprinkles in Georgetown. The colorful cupcakery offers up a sweet selection that includes both classic flavors and more unexpected options like Triple Cinnamon and Chai Latte. We find out just how many pounds of butter the pastry shop goes through to make their addictive confections, the number they sell every month, and just how long we have to wait until their long-rumored cupcake ATM finally arrives.


Cupcakes sold every month: 150,000

Bestselling Red Velvet cupcakes sold since opening: 650,715

Flavors available daily: 15

Specialty holiday flavors available at various points throughout the year: 22, including Irish chocolate for St. Patrick’s Day and eggnog spice for the holidays

Different decorations available: 253, plus you can create your own custom decoration

Largest number of cupcakes eaten by a single customer in a single sitting: Seven, plus a doggie cupcake

Pounds of butter used every week: 1,000

Pounds of granulated, powdered, and brown sugar used every week: 6,000

Most number of cupcakes ever displayed in a cupcake tower: 1,200

Months we have to wait until the cupcake ATM is installed: Three

People who can fit in the party room: 30

Traveling Sprinklesmobiles: One